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VQ (Restaurant)

Picture of VQ in Bloomsbury, London

111a Great Russell Street, Bloomsbury, London, WC1B 3NQ
Cuisine: Cafe
Tel: 0207 636 5888 | Email to VQ | Transport: Tottenham Court Road | Write review

VQ Review

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Top 10 things we learnt about VQ restaurant when we visited:

1) For all the friendly rivalry with New York, London has never been known as a city that never sleeps. VQ is hoping to change that. VQ is an acronym for Vingt-Quatre, which is French for 24, as in ‘open 24 hours a day’.

2) This new branch is based in Bloomsbury at St Giles Hotel. It’s also next to the world’s first YMCA and close to a 24-hour casino, so they certainly know how to target their audience.

3) I didn’t see any high rollers or hell raisers; then again I did visit on a Saturday afternoon, when it was populated by mature students and retired pensioners, possibly visiting the British Museum nearby.

4) Having a 24 hour menu means literally everything is on the menu; a full English breakfast at midnight or a ribeye steak and chips at 7am, the choice is yours.

5) I’ve eaten at the Fulham branch a few times and what is really remarkable is that the food is so consistent, no matter the time of the day or which branch you’re at. The food is never too salty, too sweet, too overcooked or undercooked. Plus, they never blame the suppliers for substandard produce, because it’s never substandard.

6) Consistency is probably due to general manager Elise Sanz and executive chef Richard Brooks along with other senior staff moving over from their Fulham branch.

7) Check with the staff about portions sizes first before ordering. Embarrassingly, after demolishing a fresh portion of smoked salmon - which was only £7.95 - I was told it’s normally meant for 2 people.

8) The evening menu from 11pm-7am is generally £1 more per dish which is a more than acceptable surcharge for the convenience of having a restaurant that is open 24 hours a day.

9) With their new branch comes an updated menu (inclusive of smoked salmon). For those who have always struggled with choosing desserts, VQ has the perfect answer: crème brûlée cheesecake, the best of both worlds.

10) The all important question: does VQ have a 24 hour alcohol license? Not quite. It’s 8am-2am. For those of you who have struggled at pub closing time, searching for another place to drink and yet quiet enough to chat, VQ really is Mecca and a must visit destination.
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Venue ID: 24390

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