Chapters All Day Dining Review
Best for: a meal, any time of day.
Great: Josper steak; ambience; non-invasively attention.
My mum recently decided to start her own blog. Fine idea in theory; not so practical when you consider she doesn’t even know how to connect to the wifi.
I was then told the blog would be targeted at middle-aged women who like to cook. And how would these women, who like to cook, find her blog? She had no idea but knew with absolute certainty that they would.
It must be a generation thing. A whole demographic are as computer literate as dogs are Shakespeare literate. But from this mistaken, albeit romantic, way of thinking, something can rise from anonymity to notoriety on the World Wide Web, just because it carries worth, and enjoys the right publicity.
Chapters All Day Dining is attractive on approach. It’s nestled in pretty, village-feeling Blackheath - Lewisham’s absolute antithesis - where, in the evening, the low lit church nearby is a picture, framed from inside Chapters’ windows, glowing with warmth on the mossy heath.
It was my dining companion, Jen, who made a similar assumption to my mother. Feeling, as I did, that Chapters All Day Dining (CADD) embodied all the looks and charm of a successful suitor, she questioned why this Lothario of an establishment needed reviewing at all.
I referred her to the old proverbial tree in the forest. Excluding those who walk past its glassy exterior, how would anyone come to know CADD existed? The church opposite seemed to nod in understanding. Even God needed Jesus and his apostles to spread the word, and the bible is still published at a rate that keeps it a best seller.
Without publicity like this review how would anyone know that CADD is a place that juxtaposes informal and formal dining? How would the masses know the restaurant is dressed more like a man in jeans and a shirt than in a tux; smart but relaxed?
How would anyone know the staff use natural sounding colloquialisms, not stuffy titles like ‘sir’ or ‘ma’am’? Yet, when asking for a gin and tonic I was asked what gin; an indication of CADD’s breeding. The slight distinction that was confirmed whilst I was made to feel at home was that the home was definitely stately, not council. Candles, unframed mirrors, low hanging balled lights glowing amber, exposed brick, wood floors; yes, I would like a home like this, as wishful thinking as that may be.
Without tapping into the e-sphere market, how would anyone know that matching its getup, CADD’s food is of a similar personality? Accessible food is what I wanted to eat, executed with the flair and technicality of its big sister, Michelin-starred Chapters restaurant in Locksbottom.
How would anyone know that whilst consuming my starter of grilled quail, choucroute, cashew nuts and vanilla puree, I exhausted all known superlatives? How would anyone know that as the evening blossomed, the climax came in the form of thrice cooked chips, fat and long, larger than my admittedly tiny hands, and a grass fed, Black Angus fillet from Cumbria, cooked in CADD’s Josper (a speciality oven which cooks meat over a hot charcoal giving it a perfectly smoked outside but leaving tender flesh)? Swigging back a bottle of Malbec only elevated my ecstatic mood.
How would anyone know that during my few hours at CADD my belly became swollen? Not by glutinous portions - although rest assured, I did leave full – but by a warming feeling, that kind of happiness that erupts from your gut and ripples up to your wide-mouthed smile.
CADD is not a prison of gimmicks. There’s not simply just one thing to attribute for the internal and external smiling I felt from the moment of entry until way after I left. The combination of enjoying a Thursday night with a good friend, over good food and good drinks, in surroundings that are most pleasurable, is CADD’s appeal.
The elevation from obscurity to celebrity is mostly thanks to clever marketing and usually a full-on Facebook and Twitter attack, as well as us, your good friend and trusted city (and we like to think spiritual) guide, Fluid London.
So go champion Chapters All Day Dining at our demand and after, spread the e-word with likes, shares, blog posts, and tweets. Tell my mum if you can, and whilst you’re at it mention that you love her blog, leave her believing she’s infamous on the www. ...read more
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- Cuisine Type: European
- Average Price: Â£40.00
- Dress Code: Not Specified
- Group: (Independent/Freehouse)
Chapters All Day Dining has yet to supply us with with a public email address. You can telephone them on 020 8333 2666 (please mention Fluid London when calling).
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