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Despite today’s era of ‘new austerity’ being beneficial for the nations’ health, two in three people (65%) will slip back into unhealthy pre-recession habits, recent research by Aviva reveals.
The findings show that as a direct result of the recession, people have made lifestyle changes to save money that directly benefit long-term health. However, the concern is that as people start to enjoy higher disposable income, many will slip back into their previous lifestyles.
Post-recession, just 35% of adults plan to keep up the good habits introduced. Sixty five per cent (40m people) will increase spending on at least one unhealthy activity. This breaks down as:
30% = Eating out in restaurants rather than cooking from scratch at home (Check out all the Special Offers currently in your area
24% = Going on beach holidays rather than active ‘staycations’
21% = Socialising in bars and pubs (Check out the 500 must-see venues in London at Fluid Style.
15% = Ordering takeaways
15% = Eating lunch out rather than making it at home
The research reveals that as a direct result of the recession, 17% of adults are exercising more and one in five (18%) is introducing a healthier diet. The most popular way of saving money is cooking meals at home from scratch, with over half of people (52%) favouring this rather than ordering a takeaway or eating in restaurants.
The findings suggest that the recession has forced down alcohol intake and smoking, with one in four (23%) drinking less and 12% smoking less. Behind these trends is the tendency for nearly half (46%) of people to stay at home rather than go out to bars and pubs.
In order to gauge industry reaction to this research, FluidLondon spoke to two professionals who are likely to feel the impact of the perceived post-recession Brit binge. Firstly, Navin Bhatia, Operations Director and Executive Chef at Dockmaster’s House in Canary Wharf said:
“A lot of our clientele are still wary of spending, or even being seen to be spending, even though the economy is starting to recover. Being a venue that opened in the height of the recession, we’ve had to make many difficult decisions, but slowly we are starting to see the fruits of our labour. It’s just a matter of time before the public realises that we are coming out of the recession, but their caution on spending will remain as the impact of the recession has made them think carefully about the future."
Will Campbell-Jones, the Managing Director and Owner of the Gigalum bar and restaurant in Clapham was also wary of the apparent upturn:
“This makes for very interesting reading. I hope we come out of recession in the next quarter. It certainly makes me feel more optimistic about the future, but I'm surprised people are talking about going away more as the pound could go down further as other countries return to growth while we have to wait."
* All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2000 adults.
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