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Freud (Bar)

Picture of Freud in West End, London

198 Shaftesbury Avenue, West End, West End, London, WC2H 8JL
Cuisine: Bar
Tel: 020 7240 9933 | Email to Freud | Transport: Covent Garden | Write review

Freud Review

A friend of mine was stalking the writers at Heat magazine recently and happened to stumble, quite literally, into Freud Bar whilst trying to avoid eye contact with the editor of Heat as she came out of head office across the road (its ok, she didn’t spot m…I mean, didn’t spot my ‘friend’). This Freudian slip (*groan) was due to the near-vertical stairs leading down to the bar. One piece of advice before you canter down to Freud: make sure you arrive before you start drinking, otherwise you could fall head-over-heals.

All psychoanalytical jokes aside, the Freud art exhibition/furniture emporium/café/cocktail bar is for arty students and media-tors and is very brown and very daubed with fantastic array of art for sale.

This beatnik zone, which claims it was England’s first café-bar, is easel to a maverick kind of art – giant cocktail art. All tastes are catered for, ranging from the classic Mojito to the madcap Homeboy, the fear-inducing Zombie, and the assertive Perfect Pimms. I heard that the Long Island Iced Tea is powerful enough to kill Death Row murderers, with kindness; less messy, entirely legal and a much better send-off altogether. For your convenience the cocktail list even displays the type of glass each creation is delivered in, so if it's busy, avoid the martinis!

They also offer a wide range of wine, bottled beers and even a 'pint' of latte - but if you’re going to swim with the sharks you don’t want to see the Bottlenose, you want to see the Great White, right?

Being so small and having a kitchen that’s basically just a grill, lunchtimes at Freud fall neatly into two categories: you can either go DIY with an embarrassment of salad choices; or, if you don’t mind bleeding gums for the rest of the afternoon, there’s the toasted, thick-cut granary sandwiches instead.

Freud is the absolute antithesis to Starbucks and the kind of place you only discover through word-of-mouth. Yet it remains one of London’s best kept secrets. Someone must’ve blabbed, own up!

Sigmund Freud once said that, “Love and work... work and love, that's all there is”. So which is it gunna be?
...read more

Christian Rose-Day

Customer Reviews for Freud

Average (based on 24 votes): 24 Atmosphere: Value: Quality:

The following customer reviews are not endorsed by Fluid London and are simply those of users who wish to publish their independent experiences of Freud.

“This bar is like a little slice of Hackney in London's tourist central. A hard-to-find basement bar boasting easy-on-the-eye bar staff and easy-on-the-taste-buds cocktails; lots of art on the walls and an edgy mix of people. Actually that does the drinks a disservice, the cocktails are amazing, try the Boris Tea. This is definitely the best bar in the West End, if not in London.”
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Ruth, Chelsea (3 years 3 months 8 days ago)

“great drinks, uber reasonable! great atmosphere if you like it packed with interesting 20 somethings. stairs are a bitch.”
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keelin, st joseph, mi (3 years 11 months 4 days ago)

“best evenings start there...”
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anne, london (4 years 7 months 25 days ago)

Show all user reviews for Freud

“The much hyped 'urban grit' of Freud could be seen, in a harsh light, as just a dirty basement with not much space. The cocktails are great though, and the prices are pocket friendly. Barmen provide some flair and the artwork on the walls is a welcome diversion from the above mentioned grit. Go early or on a quieter Sunday to get a table so you can be part of the urban cool scene, rather than the awkward one holding your cocktail while tyring not to be jostled every time someone wants to move.”
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Bronwen Stephens, London (5 years 3 days ago)

“Surely one of the best cocktails bars in London. It's SO underground, in more ways than one. Considering the area, the cocktails are very cheap and very varied. You can only get away with wearing your uber-cool look in Freud, which means everyone there seems like they're in a band. I love it!”
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Leigh, Tooting (5 years 1 months 7 days ago)

“This is my favourite cocktail bar in London, and is a place I MUST return to every time I pop back into Town. Great atmosphere, quirky with the most exceptional cocktails! You just can't beat a Fallen Angel...”
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Kate, Dorset (5 years 3 months ago)

“This used to be a great hang for real arty types, not just the ones that like to complain. Sadly they've turned the lights up to accommodate the security camera's, which puts a huuuge downer on the atmosphere. The place can get pretty packed, which used to be fun, but now seems to annoy most people, no doubt as the arty types left and the regular punters joined in. Freud's as we knew her has gone, but may she return one day soon.”
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M, Covent Garden (5 years 6 months 7 days ago)

“Hi I used to love this bar. Sadly when there was an apparent mistake made with my bill on Saturday night when I was wrongly charged for 2 additional cocktails on my bill having left my card behind the bar my love affair ended. The barman was snotty, didn't apologise and asked why he should apologise. I explained because a mistake had been made and irrelevant of whose mistake it was it should be acknowledged. Instead he looked at me as if I'd caused a fuss for no good reason. That's the end of me and Freud bar. Shame it is a lovely place but the staff that night were moody and have convinced me I won't be going back. Whether they intentionally tried to rip me off I'll never know but I'm not going back to risk it again.”
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Tammy, London (6 years 16 days ago)

“Awesome bar. Absolutely amazing cocktails, and not badly priced considering they're served in almost pint sized glasses... The staff are friendly, and really know what they're doing. Even if a cocktail is not on the board, they will be able to prepare it for you, to perfection. I had a fantastic night when I came here, and will be returning to Freud on many occasions...”
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Rosie, London (8 years 1 months 2 days ago)

“Perhaps one of the best bars in London when it opened, but now with the explosion in amazing venues Freud is still managing to hold its own. The mojitos are perhaps the best i've tasted, but be sure to try the Aztec too for a real firey chocolate treat. Love the decor, layout and the fact its still a hidden gem. Oh, and food is good too.”
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Steve, London (8 years 7 months ago)

“We had a lunchtime meal on a Sunday and it was really enjoyable. The entrance is down some steep steps, unless you know it is there you may miss it and walk past, but once inside the atmosphere is very relaxed and informal, also very cosy. We spent a very relaxing couple of hours in Freud, we were not rushed to leave and the cocktails were very good. Staff were friendly and service very good.”
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Julie, Hull (8 years 8 months 2 days ago)

“Freud's is my dream. The most delicious cocktails and a huge selection enabling even my changeable moods to be fulfilled. The atmosphere is very artistic and it’s like a hidden underground secret (however, always busy). I recommend Freud’s to all my international friends who are visiting for just 2/3 days; it’s worth it.”
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Jessica, London (8 years 9 months ago)

“What a great place! ”
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Sarah marshall, London (9 years 2 months 13 days ago)

“A lovely intimate bar that's great value (cocktails £4-6 as of april 2005) and does simply the *best* long island iced teas in the world, *fact*. I challenge you to talk sense after 3. Mojitos, mules and cosmopolitans are great too. Get there early if you want a seat.”
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shbib, London (9 years 4 months 27 days ago)

“best bar ever.”
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alex lloyd, [ Unknown ] (9 years 9 months 11 days ago)

“Whats that saying........"Big things come in small packages" This bar is no exception to that rule. Small, cosy, unpretentious, plenty of character with great big cocktails that pack serious punch with minimal damage to the wallet! The only downside............the wait at the bar, but it is worth it! The Typhoon is my favourite, its a corker! Shhh, keep this one quiet though, its small & thats what makes this bar so special.”
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Sam, [ Unknown ] (9 years 11 months 6 days ago)

“Wicked little bar which benefits from the fact that there''s only a small chalkboard at the top of the steps to advertise it''s existence. It''s the kind of place you only find out about through word-of-mouth. The interior is scruffily basic (in a good way), the lighting suitably dim, and the clientele laidback with a good mix of nationalities in there. It gives it a continental feel...you forget you''re in London. Which is nice when you''ve been grafting all week. It''s also one of the only bars in the Capital I''ve been to where you can strike up a conversation with strangers without getting a funny look. I can''t reccommend this place enough.”
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warren, [ Unknown ] (10 years 11 days ago)

“Amazing cocktails, best I've ever had. Have the Mojito or the Mintie. I moved abroad and I'm craving one so badly I'm going to call them and beg for the recipe”
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Agnes, [ Unknown ] (10 years 2 months 11 days ago)

“great atmosphere and great exhibitions! well done!”
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betty, [ Unknown ] (10 years 3 months 24 days ago)

“very nice...”
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Alice, [ Unknown ] (10 years 7 months ago)

“i really like this place. its not so visable from the street as its tucked away down some stairs but with the funky atmosphere and good deals on drink prices its worth the trouble of finding it....”
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bbmicha, [ Unknown ] (10 years 7 months 10 days ago)

“Great bar/pub. Can be hard to find, but it's worth the effort. Home of the world's best Long Island Ice Tea.”
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Scott, [ Unknown ] (10 years 9 months 4 days ago)

“What a great find! If you need to sit, drink a coffee and catch up on your sunday newspapers or if you want to warm up for a night out in Soho, the cocktails are fabulous. Unpretentious, relaxed atmosphere and feels tourist free. Long may it continue.”
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Kat, [ Unknown ] (11 years 2 months 17 days ago)

“I love this place. Its classy, reasonable for the amount of alcohol in the cocktails (prices start from £3.55 for around a 3 shot cocktail) and the ambience is great. Sunday afternoons are a great time to go, and the staff are very friendly. :-)”
Atmosphere: Value: Quality:
Thayer, [ Unknown ] (11 years 7 months 3 days ago)

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Venue ID: 1077

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Loved

"We went to this Place as our Last step in London:, but it was One of the Most Heart warming experiences we ever had. The Lady especially cooked for us and it was sooo Good. She was so lovely! Thanks!!!" Which venue is this?

Hated

"Great pub very reasonable drink prices, polite staff and have gorgeous barmaid Katie who is very on the ball and helpful. Thai food is sold here and looks very nice and is excellent value for money" Which venue is this?

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